Delivery platforms have profoundly transformed consumer habits. Today, just a few clicks are enough to order a meal, a product, or a service directly from a smartphone. For businesses, these platforms represent an attractive opportunity: they provide instant visibility and help reach a larger audience quickly. However, behind this accessibility lies a less visible reality. By increasingly relying on these intermediaries, many businesses gradually become dependent on delivery platforms without fully realizing it. High commissions, loss of control over customer relationships, and reliance on third-party platforms can all come at a significant cost in the long run. The real question is no longer simply whether businesses should be present on these platforms, but how far this dependence can impact their operations and profitability. 1. Instant visibility… but controlled by the platform Delivery platforms provide immediate access to a massive audience. For many businesses, they are an effective way to quickly