All articles
Summer is a unique time for many professionals: some slow down their business, while others seize the opportunity to attract a larger — often tourist
Summer months are a crucial period for many local businesses: restaurants, hair salons, beauty institutes, wellness professionals, and those in tourism. Yet one issue keeps
As the warm weather rolls in, consumer habits shift. Restaurants, hotels, local artisans and shops all see a surge in local and tourist foot traffic,
The platforms keep evolving: what’s in it for your business? Every month, digital giants compete to deliver new features that enhance the user experience… and
The arrival of the peak season is a crucial moment for professionals in tourism, hospitality, retail, and personal services. This busy period can represent great
Take advantage of every key moment to boost your visibility and sales Local festivals, craft fairs, Christmas markets, clearance sales, as well as major commercial
Slow periods are a reality for many professionals—whether it’s the post-holiday dip, the summer slowdown, or seasonal fluctuations. Whether you’re a restaurant owner, artisan, retailer,
For local businesses, the customer journey often begins online but materializes in person — in a hair salon, a wellness clinic, a workshop, or a
As new social platforms emerge and user habits evolve, many business owners are wondering whether Facebook still has a place in their digital strategy. For
Artisans: What Are Your Legal Obligations Online? As an artisan, you are required to follow certain rules to properly inform your clients — and that
At a time when users compare and choose within seconds, the image you present online is more crucial than ever. In a local SEO strategy,
Many tradespeople hesitate: should you show your prices on your website? Is it risky? Or is it, on the contrary, a way to reassure potential
In a world where consumers are hyper-connected, demanding, and always in a hurry, your website can no longer just be a digital storefront. It must
When you’re a small business, every euro counts. So the question often comes up: Is Google Ads suitable for small budgets? Is it worth getting
For a local business, social media is far more than just a communication tool — it’s a visibility booster, a way to stay close to
Do you have a website that attracts visitors, but generates few leads, calls, or sales? Then it might be time to explore CRO, or Conversion
Today’s consumers don’t want to wait. When they ask a question, they expect an answer within minutes—sometimes even seconds. This demand for responsiveness applies to
In a world where people search for products and services online first, being locally visible has become essential for artisans, shop owners, and small businesses.
Want to follow up with leads at the right time, with the right message, without spending hours doing it? That’s exactly what automated marketing allows.
Having a presence on social media is essential for any business today. But to turn that presence into a real lever for engagement and visibility,
At a time when local visibility is a key lever for attracting new customers, Google Business Profile (formerly Google My Business) has become essential. Too
Today, being present on social media is essential for any business looking to increase brand awareness, establish credibility, and build a loyal community. But being
In the digital age, online reputation has become an essential strategic lever. Whether you’re a craftsman, merchant, or service professional, customer reviews directly influence how
In today’s digital era, online reputation has become a key factor in the growth of any business. For retailers, artisans, and local professionals, Google reviews
Saving time, staying in touch with your prospects, automating tasks… marketing automation has everything to offer. But if not properly managed, it can quickly backfire.
In the digital age, online reputation has become a strategic issue for all businesses — especially for artisans, shop owners, and small enterprises looking to
Whether it’s quotes, invoices, credit notes, or purchase orders, commercial documents are at the heart of every business. Yet, they are still too often managed
The way customers book their services is evolving rapidly. By 2025, online booking will be an essential standard, regardless of the industry: wellness, healthcare, restaurants,
In a world where reactivity and personalization are essential, marketing automation has become a key lever for businesses. With our marketing automation tool, our clients
In a constantly evolving world, restaurateurs must adapt to new consumer habits—more connected, faster, and more demanding. In this context, digitalization has become an essential
In an increasingly competitive digital landscape, simply having a website is no longer enough to stand out online. To attract qualified traffic, set yourself apart,
Running a gym goes far beyond offering modern equipment and attractive classes. Membership management is a major strategic issue for ensuring your facility’s profitability and
In the restaurant industry, optimizing service and increasing revenue are two critical objectives for managers. Table ordering is an innovative solution that addresses these challenges
When a visitor lands on your website, they should instantly understand what you offer and what actions they can take. This is where call-to-actions (CTAs)
With the rise of smartphones, the majority of internet searches are now conducted via mobile devices. Google prioritizes mobile-first indexing, meaning that your site’s mobile
The loading speed of a website is a key factor in user experience and search engine optimization (SEO). A slow site can frustrate visitors, increase
With the rise of e-commerce and digital restaurant services, offering online ordering has become essential for restaurants and local businesses. However, for this solution to
In 2025, digitalization is no longer an option but a necessity for craftsmen. Whether you are a plumber, roofer, electrician, or work in another trade,
Running a small business requires a lot of time and energy, especially when it comes to promoting your products or services. Between retaining existing customers
In an increasingly connected world, relying on just one communication channel is no longer enough for businesses. Today, consumers interact with brands on multiple platforms—whether
With the digitalization of businesses, invoicing management is evolving to become faster, more reliable, and compliant with current legal requirements. Adopting a digital invoicing solution
In a world where consumers are increasingly demanding and connected, the customer experience in restaurants must evolve to meet their growing expectations. The rise of
Key Performance Indicators (KPIs) are essential tools for analyzing the effectiveness of your advertising campaigns. They provide a clear overview of areas that need improvement
When a prospect visits your website to request a quote, every obstacle or delay can lead to abandonment. In a world where responsiveness is crucial,
Optimizing web content is essential to meet search engine requirements, attract readers, and maximize the impact of a digital marketing strategy. Today, AI-assisted writing tools
In digital marketing, Google Ads plays a crucial role. It is a powerful tool that allows businesses to reach a broad audience through targeted ads.
Managing an appointment schedule can quickly become a challenge, especially when some slots remain unoccupied. A poorly organized agenda can impact revenue and customer satisfaction.
The world of web design is constantly evolving, driven by technological advancements and changing user expectations. In 2025, web design trends seamlessly combine aesthetics and
Search Engine Optimization (SEO) is often misunderstood. Many misconceptions circulate, making it seem like an easy and quick strategy to implement. This article explores the
Creating a high-performing and engaging website is a crucial goal for businesses and entrepreneurs in 2025. However, some recurring mistakes can compromise your online success.
With the rise of home delivery, many restaurant owners and retailers turn to third-party delivery platforms. However, these external solutions come with major drawbacks: high
Core Web Vitals are essential indicators that assess a website’s performance by focusing on crucial aspects such as speed, interactivity, and visual stability. As key
Digitalization has become essential for businesses looking to optimize their management and enhance the customer experience. However, one common concern remains: how to adopt digital
The current digital age demands websites that instantly captivate visitors. Whether it’s blogs, e-commerce sites, or portfolios, visual content plays a crucial role in grabbing
Direct traffic is becoming an essential factor in the world of SEO. As Google’s algorithms grow increasingly complex, optimizing online visibility requires new benchmarks. In
The Google Business Profile, formerly known as Google My Business, is a powerful tool for improving your business’s online visibility. However, poor management of this
Today, a company’s online presence is a key factor in its success. Whether you are a retailer, an artisan, or a service professional, potential customers
In today’s digital world, online visibility is essential for any business. But how can you attract visitors to your website? Traffic sources play a fundamental
Web accessibility, which ensures that websites are usable by everyone, including people with disabilities, is no longer just an option. In 2025, it has become
In the world of digital marketing, businesses have many options to promote their products or services. Two of the most popular online advertising platforms are
Have you ever explored the statistics provided by your Google Business Profile (formerly Google My Business)? These data points are full of valuable insights that
In today’s digital world, good SEO is essential for any business or individual looking to stand out online. Search Engine Optimization (SEO) may seem complex
With the rise of digital consumption habits, Click & Collect and delivery have become essential tools for businesses looking to stay competitive. Whether you are
In recent years, no-code technologies have emerged as a credible alternative to traditional web development tools. Platforms like Bubble, Webflow, and Wix promise to democratize
A regular SEO audit is essential to ensure the visibility and performance of your website. In 2025, a thorough follow-up on these 10 key points
If you run a small or medium-sized business (SME), you likely understand the importance of maintaining a strong online presence. Among the most powerful tools
In the restaurant industry, managing the floor plan is crucial for ensuring smooth service, optimizing table occupancy, and providing an excellent customer experience. The digital
Website security remains a major concern for businesses and individuals in 2025. As technologies continue to evolve, so do cyber threats. Phishing, distributed denial-of-service (DDoS)
In the ever-evolving digital landscape, Google Ads has become an essential tool for businesses aiming to reach new customers. Keyword targeting is one of the
In the field of SEO, search intent is a crucial element that determines the relevance of content to a user’s query. By accurately targeting search
In an environment dominated by large companies with considerable resources, small local businesses might seem disadvantaged. However, digital tools offer a unique opportunity to gain
The consumer landscape has undergone a profound transformation in recent years, reshaping business priorities in digital marketing. In the digital age, understanding these new habits
Customer loyalty is more important than ever in the growth strategies of businesses. In 2025, digital tools play a crucial role in meeting consumer expectations,
Redesigning a website is a critical step for any business looking to enhance its online presence, strengthen its brand image, and improve performance. However, this
In a world where users are constantly bombarded with information, storytelling emerges as a key strategy to capture attention and leave a lasting impression. Applying
In a world where sustainability is at the heart of concerns, web eco-design stands out as an innovative approach to combine digital performance with environmental
In a digital environment where users are constantly bombarded with content, video has become an essential format for standing out. The rise of social media
In an online world where competition is fierce, understanding and mastering the subtleties of search engine optimization (SEO) is crucial. Two fundamental approaches structure an
In a world where digital technology plays an increasingly significant role in daily life, the customer experience must be seamless, intuitive, and responsive. For restaurateurs,
In a world where technology plays a central role in nearly every sector, digital transformation has become a crucial challenge for artisans. Adopting digital tools
The holiday season is the perfect opportunity to stand out, build customer loyalty, and attract new prospects. It’s an ideal time to boost your digital
In a world where online visibility is crucial for every business, customer reviews play a vital role. Through the Google Business Profile, small and medium-sized
In an increasingly digital world, online customer service has become a critical element for the success of small and medium-sized businesses. For SMEs, offering a
In a world where everything is going digital, consumer expectations are rapidly evolving. The restaurant industry is no exception, and digital menus are becoming essential
In a world where local search has become essential for businesses, optimizing your Google Business Profile is a must to boost your online visibility. Whether
Automated marketing has become an essential pillar for businesses aiming to engage their clients without significant human and financial resources. By enabling brands to send
In a world where online booking is becoming the norm, it’s essential for professionals to know how to highlight their services to stand out and
In a world where speed and simplicity are paramount, it’s essential for restaurateurs to adapt to their customers’ expectations. As consumer behavior evolves, online reservation
In the digital age, online reviews play a crucial role in consumers’ purchasing decisions. A positive experience can transform a casual visitor into a loyal
Last-minute cancellations can be a real headache for service-based businesses. Whether you run a restaurant, beauty salon, or rental agency, late cancellations can affect your
When looking to improve your business’s online visibility, two main strategies stand out: SEO (Search Engine Optimization) and SEA (Search Engine Advertising). Each comes with
In 2025, social media continues to evolve rapidly, driven by new technologies and shifting user expectations. Here are the key trends to follow to stay
Google Ads remains one of the most powerful tools to capture the attention of internet users and generate conversions. However, with technological advancements and changing
In a world where first impressions are often digital, your website’s design plays a crucial role in user experience and, ultimately, in your conversion rates.
In an ever-evolving digital landscape, consumer expectations are rapidly changing. Customers want to interact with businesses across multiple channels in a seamless and consistent manner.
In an increasingly digitalized world, having a professional website is no longer optional but a necessity for small businesses and independent professionals. Whether you’re a
In today’s digital age, online reputation has become a key factor in the success of many businesses, especially those reliant on local clientele. For building
In a world where speed and simplicity have become essential expectations, offering an online booking solution is a major advantage for local businesses. Whether you
In an increasingly digital world, having a professional and attractive website has become a necessity for any business. Not only does it represent the showcase
Measuring the impact of your Google Ads campaigns can prove to be a real headache. The complexity of this task lies in the multitude of
Get a quote
As a trusted partner to more than 20,000 small businesses for over 20 years, we value long-term relationships.
Learn more about our offers
Website, SEO, SEA, Social Media
Google Ads Partner
Since 2010
![linkeo-logo-blue-rgb-1-q8oycu5zg2kzhlse8rrcxytak6yppd1yg55o397hdq[1]](https://www.surfing-the-digital-wave.com/wp-content/uploads/2023/10/linkeo-logo-blue-rgb-1-q8oycu5zg2kzhlse8rrcxytak6yppd1yg55o397hdq1.png "linkeo-logo-blue-rgb-1-q8oycu5zg2kzhlse8rrcxytak6yppd1yg55o397hdq[1]"){kind=logo}