Artificial intelligence (AI) is now becoming an integral part of daily business operations, transforming the way companies manage their activities and interact with customers. From
In today’s world, where a website is often the first point of contact between a business and its prospects, keeping it up to date is no longer optional. Outdated product pages, menus that no longer reflect reality, poorly described or unupdated services—these gaps, sometimes perceived as minor, can have major consequences on a website’s visibility, credibility, and commercial performance. In an increasingly competitive digital environment, regular updates have become a true strategic lever. The Website, a Living Showcase of the Business A website is no longer just an online brochure. It reflects the company’s actual activity, its dynamism, and its ability to meet market expectations. When a user consults a product page or a menu, they expect reliable, clear, and immediately actionable information. Dated or inconsistent content creates frustration, even distrust, and can be enough to drive a prospect toward a more meticulous competitor. Regularly updating content sends a strong
Is it still worth running a blog as a local business? In an era dominated by social media, online reviews, and instant answers provided by search engines and artificial intelligence, many local businesses are asking themselves: is maintaining a blog still useful? For craftsmen, shop owners, SME managers, or service professionals, blogging can seem time-consuming, complex, or even reserved for large brands or media outlets. Yet, far from being outdated, blogging remains one of the most effective digital tools to strengthen local visibility, assert expertise, and build lasting trust with clients. A well-thought-out blog is not about “creating content for the sake of it.” It addresses concrete needs: being found on Google, reassuring potential clients before a purchase, explaining know-how, highlighting a specialty, or guiding clients in their decision-making process. For a local business, it becomes a true strategic tool—provided it is aligned with the company’s objectives and activities. The
As 2025 comes to a close, one feeling often emerges:
In 2026, Google Business Profile (formerly Google My Business) continues
When Digital Redefines Proximity In recent years, the retail landscape
In today’s digital world, where an online presence is no
Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.
Soccer Miami is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off
La Edad Prodigiosa Adult Day Care and Recreation Center is here to help Miami-Dade seniors live and thrive into their golden years. To stand out in a competitive sector, owner Katiria Delisle relies on a Linkeo website and boosted online visibility from Google Ads.
Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and
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