Before booking a restaurant, choosing a hairdresser, or contacting a craftsman, most consumers do the same thing: they check online reviews. This behavior perfectly illustrates the power of social proof: we naturally tend to trust the experiences of others rather than commercial messages. For a local business, collecting reviews is no longer just an advantage—it’s a real necessity. Reviews reassure potential customers, improve your visibility on Google, and help you identify both your strengths and areas for improvement. But how can you convince your customers to take the step and share their experience? Choosing the Right MomentTiming is often the key to getting a review. A satisfied customer is far more likely to leave feedback if the request comes immediately after a positive experience. For example, a restaurant can offer a QR code to scan directly at the time of payment, while a craftsman can send a thank-you email after