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SEO
Will GEO (AI-based optimization) replace SEO?
Since the explosion of generative artificial intelligence tools like ChatGPT, Bing Copilot, and Perplexity.ai, one question keeps coming back: Is SEO on its way out?
8 August 2025
Since the explosion of generative artificial intelligence tools like ChatGPT, Bing Copilot, and Perplexity.ai, one question keeps coming back: Is SEO on its way out?
In 2025, a local business’s reputation largely plays out online. Customer reviews have become a key factor in consumers’ decision-making process. Whether they’re choosing a restaurant, a tradesperson, a hairdresser or a service provider, people now turn to online reviews before making contact. While this trend isn’t new, it has gained unprecedented momentum with the evolution of digital habits. Managing online reviews is no longer a burden—it’s a strategic lever for attracting, reassuring, and converting potential customers. Customer Reviews: Now Essential Today, the vast majority of consumers trust online reviews almost as much as personal recommendations. That says a lot about their influence in the buying journey. Whether on Google, Facebook, TripAdvisor or other industry-specific platforms, ratings and comments directly shape the public’s perception of a business. A high average rating, supported by recent and well-written reviews, can persuade a prospect to get in touch, book a service, or visit
For over a decade, the SEO world has debated this question: do shares, likes, and mentions on social media impact your Google rankings? Officially, Google’s answer has always been cautious—if not outright negative. But the recent Google Leaks 2024 have cast doubt on that certainty. And one system, in particular, is catching attention: Navboost. What Google Has Always Said (Officially) Historically, Google has maintained that: Social signals are not direct ranking factors. Google doesn’t always have access to data from Facebook, X (formerly Twitter), Instagram, or LinkedIn. However, social popularity can generate backlinks or traffic, which are taken into account. In short, social media may not be a ranking factor in itself… but it could have indirect positive effects. What the 2024 Google Leaks Reveal In May 2024, more than 2,500 pages of internal documentation leaked (API Content Warehouse). These Google Leaks confirm the existence of several behavioral signals linked
A Global Challenge for a More InclusLOIive Web Digital accessibility
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Summer is a high-potential season for hair salons. Your clients
Summer is a unique time for many professionals: some slow
Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.
Soccer Miami is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off
La Edad Prodigiosa Adult Day Care and Recreation Center is here to help Miami-Dade seniors live and thrive into their golden years. To stand out in a competitive sector, owner Katiria Delisle relies on a Linkeo website and boosted online visibility from Google Ads.
Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and
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