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Business Tools

Centralize Your Customer Requests Online: Which Tools Can Help You Boost Efficiency?

In a world where consumer expectations are constantly evolving, responsiveness and organization have become essential for artisans, retailers, and small businesses. With so many communication channels (website, social media, phone, messaging apps, etc.), it’s becoming increasingly difficult to stay in control without the right tools. That’s where centralizing customer requests online makes all the difference. Why Centralize Your Customer Requests? Today’s consumers are hyper-connected and reach out to businesses through multiple touchpoints: websites, social media, instant messaging, phone, email, platforms like Google Maps, and even marketplaces. The result? Requests come flooding in from every direction, increasing the risk of missing out on opportunities due to a lack of structure. Centralizing your customer requests means choosing efficiency and time optimization. It allows you to: Never miss a request: Every inquiry—whether it’s a booking, quote request, or order—is captured and consolidated in one place. Respond faster: With a clear, centralized view, you

SEO

Local SEO: Does Google Favor Big Chains Over Small Businesses?

Local SEO promises great things for small businesses: visibility in their target area, qualified traffic, and new customers. But when it comes to results on Google Maps or the “Local Pack,” an unsettling question is being raised by independents: has Google started favoring large chains, pushing local artisans and shop owners to the sidelines? The Local Pack – A Showcase That Feels Biased When someone searches for a plumber in Marseille or a bakery in Lyon, Google displays a boxed section featuring three main results, often accompanied by a map. This block, called the “Local Pack,” captures the majority of clicks. However, it’s increasingly dominated by the same types of players: national chains, franchises, and highly optimized multi-service platforms. Why is that? Because these structures benefit from significant advantages: Mass-optimized Google Business Profiles Large-scale customer review campaigns Paid ads (SEA) that indirectly boost visibility Strong domain authority from centralized websites

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and