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SEO

Do Social Signals Really Influence Google Rankings?

For over a decade, the SEO world has debated this question: do shares, likes, and mentions on social media impact your Google rankings? Officially, Google’s answer has always been cautious—if not outright negative. But the recent Google Leaks 2024 have cast doubt on that certainty. And one system, in particular, is catching attention: Navboost. What Google Has Always Said (Officially) Historically, Google has maintained that: Social signals are not direct ranking factors. Google doesn’t always have access to data from Facebook, X (formerly Twitter), Instagram, or LinkedIn. However, social popularity can generate backlinks or traffic, which are taken into account. In short, social media may not be a ranking factor in itself… but it could have indirect positive effects. What the 2024 Google Leaks Reveal In May 2024, more than 2,500 pages of internal documentation leaked (API Content Warehouse). These Google Leaks confirm the existence of several behavioral signals linked

Business Tools

Centralize Your Customer Requests Online: Which Tools Can Help You Boost Efficiency?

In a world where consumer expectations are constantly evolving, responsiveness and organization have become essential for artisans, retailers, and small businesses. With so many communication channels (website, social media, phone, messaging apps, etc.), it’s becoming increasingly difficult to stay in control without the right tools. That’s where centralizing customer requests online makes all the difference. Why Centralize Your Customer Requests? Today’s consumers are hyper-connected and reach out to businesses through multiple touchpoints: websites, social media, instant messaging, phone, email, platforms like Google Maps, and even marketplaces. The result? Requests come flooding in from every direction, increasing the risk of missing out on opportunities due to a lack of structure. Centralizing your customer requests means choosing efficiency and time optimization. It allows you to: Never miss a request: Every inquiry—whether it’s a booking, quote request, or order—is captured and consolidated in one place. Respond faster: With a clear, centralized view, you

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and