Summer months are a crucial period for many local businesses: restaurants, hair salons, beauty institutes, wellness professionals, and those in tourism. Yet one issue keeps
The platforms keep evolving: what’s in it for your business? Every month, digital giants compete to deliver new features that enhance the user experience… and offer fresh opportunities for brands. In June 2025, four major innovations made headlines: WhatsApp introduces ads in Status updates, Google Maps strengthens local visibility, Instagram tests a new format to boost engagement, and ChatGPT steps closer to e-commerce. Each of these updates signals a shift businesses should watch closely if they want to stay visible and competitive in an ever-changing digital landscape. WhatsApp finally introduces ads in Status updates Highly anticipated by marketing professionals, ads are finally arriving in WhatsApp Status. This format, similar to Stories on Instagram or Facebook, will allow brands to display sponsored content between users’ contacts’ Status updates. With over 2 billion active users, WhatsApp is becoming a new high-potential advertising playground. For brands, this new format is a real opportunity:
The arrival of the peak season is a crucial moment for professionals in tourism, hospitality, retail, and personal services. This busy period can represent great opportunities… but also risks of burnout if not properly anticipated.Anticipating, planning, and optimizing your digital presence allows you to gain visibility, efficiency, and, above all, peace of mind. In this article, discover how digital tools can help you approach your peak season with confidence and performance, thanks to rigorous preparation and solutions tailored to your business needs. 1. Check and Optimize Your Website Before the Busy Period Your website is often the first point of contact between you and a potential customer. During peak season, it must be flawless so you don’t lose sales or bookings.Essential actions: Update key information: extended hours, exceptional closures, seasonal menus, summer-specific services, special events… nothing should be outdated. Optimize mobile navigation: 70 to 80% of users browse via their
For local businesses, the customer journey often begins online but
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Artisans: What Are Your Legal Obligations Online? As an artisan,
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Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.
Soccer Miami is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off
La Edad Prodigiosa Adult Day Care and Recreation Center is here to help Miami-Dade seniors live and thrive into their golden years. To stand out in a competitive sector, owner Katiria Delisle relies on a Linkeo website and boosted online visibility from Google Ads.
Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and
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