Slow periods are a reality for many professionals—whether it’s the post-holiday dip, the summer slowdown, or seasonal fluctuations. Whether you’re a restaurant owner, artisan, retailer, or service provider, these lulls often come with concern. However, they can also become a great opportunity for growth, provided you use the right tools. In a world where online presence is essential, digital technology offers countless solutions to attract new customers, retain existing ones, and maintain steady business activity throughout the year. As a digital expert dedicated to small and medium-sized businesses, Linkeo shares its strategies to help you turn digital into your strongest ally—even during low season. 1. Diversify Your Revenue Streams with Gift Cards Gift cards are far more than a seasonal product for the holidays—they are a real commercial strategy that allows you to generate revenue even when demand is down. By offering gift cards year-round, you can anticipate customer needs