In the digital age, online reputation has become an essential strategic lever. Whether you’re a craftsman, merchant, or service professional, customer reviews directly influence how
Saving time, staying in touch with your prospects, automating tasks… marketing automation has everything to offer. But if not properly managed, it can quickly backfire. Impersonal messages, poorly targeted sends, or forgotten follow-ups: here are the main mistakes to avoid in order to keep your future clients engaged. Generic Messages In a world where everyone receives dozens of solicitations every day, a message that lacks personalization will be overlooked. Worse yet, it can damage your company’s image. A good marketing strategy takes into account the data collected about your prospects (interests, behavior, stage in the customer journey) to create tailored content. Poor Timing Management A relevant message sent at the wrong time is still ineffective. It’s crucial to adapt to your prospects’ pace: reaching out too soon can seem intrusive, waiting too long can lead to loss of interest. Planning your campaign schedule carefully is just as important as the
In the digital age, online reputation has become a strategic issue for all businesses — especially for artisans, shop owners, and small enterprises looking to grow their presence locally. A single review, comment, or post can impact your online image — for better or worse. Managing this reputation requires time, responsiveness, and a real communication strategy. That’s where the community manager comes in. Online reputation: a powerful growth driver Your online reputation includes everything people say about you on the internet: customer reviews, comments, posts, Google ratings, private messages, and more. Today, 86% of consumers check online reviews before choosing a professional. Your presence on social media, your Google Business Profile, and even your newsletters are all key touchpoints you need to master to reassure, convince, and retain your clients. But how can you make sure your business always puts its best foot forward? This is where a community manager
In a world where reactivity and personalization are essential, marketing
In a constantly evolving world, restaurateurs must adapt to new
In an increasingly competitive digital landscape, simply having a website
Running a gym goes far beyond offering modern equipment and
Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.
Soccer Miami is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off
La Edad Prodigiosa Adult Day Care and Recreation Center is here to help Miami-Dade seniors live and thrive into their golden years. To stand out in a competitive sector, owner Katiria Delisle relies on a Linkeo website and boosted online visibility from Google Ads.
Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and
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