Take advantage of every key moment to boost your visibility and sales Local festivals, craft fairs, Christmas markets, clearance sales, as well as major commercial
For local businesses, the customer journey often begins online but materializes in person — in a hair salon, a wellness clinic, a workshop, or a restaurant. That’s why creating an optimized local conversion funnel is essential: it must turn a simple Google search into a concrete action — a booking, a phone call, or an order. Unlike a traditional e-commerce sales funnel, the local funnel involves specific touchpoints tied to proximity search, geolocalized visibility, and immediate booking or appointment scheduling. Here’s how to effectively structure each step. 1. Maximize Local Visibility from the First Google Search Goal: Appear among the top search results, ideally on Google Maps and in the local pack. Why it matters: 88% of local mobile searches result in an action (call, visit, booking) within 24 hours. If you’re not in the top results, you’re missing a high-intent audience. What to implement: A complete and up-to-date Google
As new social platforms emerge and user habits evolve, many business owners are wondering whether Facebook still has a place in their digital strategy. For local businesses, the question is valid: should you still maintain a Facebook page, or focus your efforts elsewhere? At Linkeo, we break it down for you. Facebook: Still a Leading Platform Despite sometimes being seen as outdated, Facebook remains one of the most widely used social networks in the world. In France, millions of people log in daily — especially users between the ages of 35 and 65, a key audience for many local businesses. It’s also a platform where users look for practical information: business hours, location, reviews, recent photos… Having a Facebook page helps your local business be found easily, build trust with potential customers, and stay visible on a highly-consulted platform. An Easy-to-Access Showcase — But It Needs to Stay Active Creating
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Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.
Soccer Miami is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off
La Edad Prodigiosa Adult Day Care and Recreation Center is here to help Miami-Dade seniors live and thrive into their golden years. To stand out in a competitive sector, owner Katiria Delisle relies on a Linkeo website and boosted online visibility from Google Ads.
Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and
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