
How to Use Google Business Profile Posts to Boost Your Visibility?
At a time when local visibility is a key lever for attracting new customers, Google Business Profile (formerly Google My Business) has become essential. Too
At a time when local visibility is a key lever for attracting new customers, Google Business Profile (formerly Google My Business) has become essential. Too
In the digital age, online reputation has become an essential strategic lever. Whether you’re a craftsman, merchant, or service professional, customer reviews directly influence how your business is perceived, and consequently, your revenue. According to an IFOP study, 87% of consumers consult online reviews before making a decision, and a third say they don’t trust a business with a rating lower than 4/5. This can be intimidating, especially when the first negative reviews appear. However, at Linkeo, we firmly believe that a critical review, if handled properly, can become an opportunity for customer loyalty and continuous improvement. Here are our expert tips to turn every review – even negative – into a competitive advantage. 1. Adopt the Right Attitude: Calm, Listening, and Perspective A negative review can feel like a personal challenge, especially when you’re passionate about your work. However, it’s essential to step back. Behind every comment, there’s a
In today’s digital era, online reputation has become a key factor in the growth of any business. For retailers, artisans, and local professionals, Google reviews are a true lever for increasing visibility. At Linkeo, we support our clients every day to help them take full advantage of this opportunity and strengthen their local presence. Why Are Google Reviews So Strategic? Today, before contacting a professional or visiting a store, 9 out of 10 users check online reviews. The star rating displayed on your Google Business Profile directly influences your prospects’ decision: a few positive comments can make all the difference. A highly rated profile builds trust, reassures potential customers about the quality of your services, and positions you as a local reference. Even better, Google favors businesses with numerous positive reviews, boosting your visibility in search results. In short, Google reviews allow you to: Improve your brand image; Increase traffic
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