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Digital Marketing

How to Manage Customer Reviews and Turn Negative Feedback into Opportunities?

In the digital age, online reputation has become an essential strategic lever. Whether you’re a craftsman, merchant, or service professional, customer reviews directly influence how your business is perceived, and consequently, your revenue. According to an IFOP study, 87% of consumers consult online reviews before making a decision, and a third say they don’t trust a business with a rating lower than 4/5. This can be intimidating, especially when the first negative reviews appear. However, at Linkeo, we firmly believe that a critical review, if handled properly, can become an opportunity for customer loyalty and continuous improvement. Here are our expert tips to turn every review – even negative – into a competitive advantage. 1. Adopt the Right Attitude: Calm, Listening, and Perspective A negative review can feel like a personal challenge, especially when you’re passionate about your work. However, it’s essential to step back. Behind every comment, there’s a

Digital Marketing

Google Reviews: A Powerful Tool to Boost Your Brand Awareness

In today’s digital era, online reputation has become a key factor in the growth of any business. For retailers, artisans, and local professionals, Google reviews are a true lever for increasing visibility. At Linkeo, we support our clients every day to help them take full advantage of this opportunity and strengthen their local presence. Why Are Google Reviews So Strategic? Today, before contacting a professional or visiting a store, 9 out of 10 users check online reviews. The star rating displayed on your Google Business Profile directly influences your prospects’ decision: a few positive comments can make all the difference. A highly rated profile builds trust, reassures potential customers about the quality of your services, and positions you as a local reference. Even better, Google favors businesses with numerous positive reviews, boosting your visibility in search results. In short, Google reviews allow you to: Improve your brand image;  Increase traffic

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and