Having a presence on social media is essential for any business today. But to turn that presence into a real lever for engagement and visibility,
Today, being present on social media is essential for any business looking to increase brand awareness, establish credibility, and build a loyal community. But being active is not enough—you need a strategy. Building a strong brand image requires a coherent, structured, and authentic approach. As a digital expert for over 20 years, Linkeo supports small businesses, artisans, and local retailers in their online communication. Here are the keys to laying the foundation of a solid brand image on social media and standing out sustainably in a competitive landscape. 1. Clearly Define Your Brand Identity Before launching any communication efforts, it’s crucial to take the time to define your positioning. A strong brand image starts with a clear and consistent identity aligned with your business values. This means answering key questions such as: What is my company’s mission? What are my core values? What promise do I make to my customers?
In the digital age, online reputation has become an essential strategic lever. Whether you’re a craftsman, merchant, or service professional, customer reviews directly influence how your business is perceived, and consequently, your revenue. According to an IFOP study, 87% of consumers consult online reviews before making a decision, and a third say they don’t trust a business with a rating lower than 4/5. This can be intimidating, especially when the first negative reviews appear. However, at Linkeo, we firmly believe that a critical review, if handled properly, can become an opportunity for customer loyalty and continuous improvement. Here are our expert tips to turn every review – even negative – into a competitive advantage. 1. Adopt the Right Attitude: Calm, Listening, and Perspective A negative review can feel like a personal challenge, especially when you’re passionate about your work. However, it’s essential to step back. Behind every comment, there’s a
In the digital age, online reputation has become a strategic
Whether it’s quotes, invoices, credit notes, or purchase orders, commercial
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Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.
Soccer Miami is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off
La Edad Prodigiosa Adult Day Care and Recreation Center is here to help Miami-Dade seniors live and thrive into their golden years. To stand out in a competitive sector, owner Katiria Delisle relies on a Linkeo website and boosted online visibility from Google Ads.
Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and
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