As new social platforms emerge and user habits evolve, many business owners are wondering whether Facebook still has a place in their digital strategy. For local businesses, the question is valid: should you still maintain a Facebook page, or focus your efforts elsewhere? At Linkeo, we break it down for you. Facebook: Still a Leading Platform Despite sometimes being seen as outdated, Facebook remains one of the most widely used social networks in the world. In France, millions of people log in daily — especially users between the ages of 35 and 65, a key audience for many local businesses. It’s also a platform where users look for practical information: business hours, location, reviews, recent photos… Having a Facebook page helps your local business be found easily, build trust with potential customers, and stay visible on a highly-consulted platform. An Easy-to-Access Showcase — But It Needs to Stay Active Creating