Le Blog |

Surfing the Digital Wave ?

Social Media

Do small businesses really need to be on social media?

Social media now plays a major role in consumers’ daily lives. It influences the way people discover, compare, and choose businesses. Yet many small and medium-sized businesses still wonder whether social media is truly useful for their activity. Between the lack of time, the difficulty of posting regularly, and the feeling of not seeing immediate results, the topic can quickly seem secondary. The real question is therefore not simply “should a business be present on social media?”, but rather: what role can social media actually play for a small business? 1. Social Media Is Not Just for Large Companies Many small businesses believe they lack the resources, budget, or content needed to stand out on social media. However, these platforms often highlight simple, authentic, and relatable content. A local business, craftsman, or small company can already attract attention by sharing a project, behind-the-scenes moments, a new service, or simply showcasing

Business Tools

Click & collect: a passing trend or a real business driver?

Click & collect has grown significantly in recent years. Initially adopted out of necessity, it has gradually become part of consumers’ everyday habits. Today, ordering online and quickly collecting purchases in-store is a common practice across many industries. However, some businesses still question its real value. Is it simply a temporary trend, or a genuine business growth opportunity? In reality, it all depends on how the service is implemented. When it is simple, seamless, and aligned with customer expectations, click & collect meets a real and lasting need for both consumers and businesses. 1. A Consumer Habit That Is Here to Stay Today’s consumers are looking for greater flexibility in the way they shop. They want to order whenever they choose, without wasting time in-store or waiting for home delivery. Click & collect perfectly reflects this shift in consumer behavior. In just a few clicks, customers can browse products, place

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and