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Digital Marketing

Corporate Video: Why It’s Your Best Online Selling Point

Corporate Video — Parlez-vous digital? Visitors form a first impression of your business in under 8 seconds. What you show — or fail to show — on your homepage determines whether they stay or leave. A corporate video is today one of the most powerful tools for building trust from that very first glance. 80% of visitors watch a video on a homepage rather than reading the text (Wyzowl, 2024) +64% higher likelihood of purchase after watching a presentation video (Forbes) 2 min more time spent on average on websites with video vs without (Wistia) What a customer sees before they even call you Before dialling your number or filling in your contact form, a potential customer is watching. They browse your website, look at your photos, skim a few lines — and ask themselves one question: does this business feel trustworthy? The problem is that text alone can no

Business Tools

Increase profitability through efficient organization of your business processes

Boost Your Profitability Through an Efficient Organisation of Your Business Processes | Parlez-vous digital For many small and medium-sized business owners, the working day starts long before opening time and ends well after closing — not developing the business, but managing day-to-day organisation: schedules to reorganise, quotes to chase, orders to coordinate, invoices left pending. This lost time has a real cost. According to a McKinsey study, employees spend an average of 20% of their time on administrative tasks that could be automated. This article explains why an efficient organisation of your business processes has become a genuine competitive advantage — and how to achieve it in practice. Internal organisation: the weak link in digital transformation Most small businesses have already taken a first step towards digitalisation: they have a website, a Google listing, and sometimes active social media accounts. This visibility is necessary. But it is not enough. The

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and