Digital has become essential for businesses today. Yet, several misconceptions still persist and continue to shape how companies perceive and use digital tools. These misunderstandings can slow down decision-making, limit investments, and ultimately impact results. The challenge is not just to be present online, but to understand how to use digital effectively, strategically, and in alignment with business goals. Here are the main misconceptions—and the reality behind them. 1. “A website is just a showcase” Many businesses still see their website as a simple presentation tool, meant only to display their services or contact details. However, this view is now outdated. In reality, a well-designed website plays a central role in business development: it informs visitors, builds trust, and most importantly, generates qualified leads. With optimized structure, relevant content, and a well-thought-out user journey, it becomes a powerful conversion tool. This is exactly the approach taken by Linkeo, which creates