Introduction You invest in a website, search engine optimization or online visibility… but do you really know what these actions bring to your business? Today, digital tools enable small and medium-sized businesses to grow in a very concrete way. They attract prospects, generate leads and directly contribute to revenue. However, to fully benefit from them, it is essential to understand how to measure their performance. Because the real strength of digital is not just about visibility. It lies in the ability to track what it generates and use that information to manage and grow your business. Making sense of digital performance When talking about digital performance, it is easy to get lost in a large amount of data. Website traffic, clicks, impressions… these metrics have their place, but for SMEs, the key is to focus on what truly impacts the business. Measuring digital profitability is not about collecting as many