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How to Simplify Online Estimate Requests to Generate More Leads?

Consumer habits have changed: today, most potential clients want to get a quick and transparent estimate even before contacting a business. In this context, offering an online estimate form is no longer just a convenience — it has become a powerful tool to generate qualified leads. At Linkeo, we have been supporting small and medium-sized businesses in their digital growth for over 25 years. With our tool Quote, we enable professionals to easily integrate a custom online estimate module on their website, designed to turn visitors into clients. 1. Simplify the User Journey to Encourage Conversion An effective estimate process must be clear, fast, and intuitive. The goal is to allow users to understand immediately how to obtain an estimate, without navigating through multiple pages or filling out a long contact form. At Linkeo, we have observed that a simplified form limited to essential information significantly increases conversion rates. The

Digital Marketing

The Importance of Digital Transformation for Craftsmen

In a world where technology plays a central role in nearly every sector, digital transformation has become a crucial challenge for artisans. Adopting digital tools is no longer optional but essential to staying competitive and meeting the demands of modern clients. Why is Digital Transformation Essential for Craftsmen? Artisans often operate in highly competitive markets where service quality, speed, and online visibility can make all the difference. As consumer expectations grow increasingly demanding, digital tools become critical levers to enhance productivity. A website, online quoting and invoicing solutions, or accounting management features allow artisans to increase visibility, attract new clients, and improve efficiency. For instance, offering online price estimates generates qualified leads and reduces time spent on unproductive projects. Key Takeaways: Digitalization improves administrative management, saves up to 30% of time, and ensures compliance with regulations like mandatory electronic invoicing. By aligning with clients’ digital habits, artisans present themselves as

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and