Discover why customer experience is built even before the first contact and how Linkeo supports businesses in attracting and retaining customers from the very first moments. In today’s digital world, customer experience does not begin when a sales representative picks up the phone or when a visitor walks into a store. It starts much earlier—when a potential customer first discovers a company online, browses its website, or reads its online reviews. This initial moment, often invisible yet decisive, strongly influences the overall perception and the level of trust a customer will place in the company. At Linkeo, we have observed that businesses that master this early stage create a lasting competitive advantage, increasing both customer engagement and loyalty. The Digital First Impression: A Decisive Factor Digital transformation has reshaped the customer journey: potential clients can now form a complete opinion before any direct interaction with a company. The quality of