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E-commerce

Customer Experience: Why Everything Happens Before the First Interaction

Discover why customer experience is built even before the first contact and how Linkeo supports businesses in attracting and retaining customers from the very first moments. In today’s digital world, customer experience does not begin when a sales representative picks up the phone or when a visitor walks into a store. It starts much earlier—when a potential customer first discovers a company online, browses its website, or reads its online reviews. This initial moment, often invisible yet decisive, strongly influences the overall perception and the level of trust a customer will place in the company. At Linkeo, we have observed that businesses that master this early stage create a lasting competitive advantage, increasing both customer engagement and loyalty. The Digital First Impression: A Decisive Factor Digital transformation has reshaped the customer journey: potential clients can now form a complete opinion before any direct interaction with a company. The quality of

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Driving Team Engagement: the Key to a Successful Digital Project

Discover how to successfully engage teams in a digital project. Linkeo shares its expertise to help turn your digital tools into drivers of collective performance. The success of a digital project relies on a subtle balance between technological choices, strategic vision, and the ability of teams to embrace change. Digital tools alone do not guarantee success; they must be integrated into a human and organizational environment that is prepared and motivated. At Linkeo, we see team engagement as one of the decisive factors that transforms a digital project into a tangible performance lever. This human dimension, often underestimated, is essential to embedding digital solutions sustainably into the day-to-day operations of small and medium-sized businesses. Digital: much more than just a tool Digital transformation is not limited to installing software or deploying a platform. It reshapes practices, processes, and sometimes even roles within the organization. In this context, the success of

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

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Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and