Showcase Website or Online Store: What’s Right for You? Recent survey data shows that 81% of consumers research a business online before making a purchase
According to the international BrightLocal survey (2023), 98% of consumers read online reviews before choosing a local business. Recommendations remain the leading driver of customer acquisition for local companies, but they now take place online: Google reviews, social media posts and conversations in neighbourhood groups. For small and medium-sized businesses, the challenge is to structure this digital word of mouth rather than leave it to chance. This article outlines a two-step approach: framing recommendations through a referral programme, then sustaining them over time by nurturing your local community. Recommendations: an acquisition channel that has gone digital The principle of word of mouth has not changed: a satisfied customer recommends a business to the people around them. What has changed is its reach. A recommendation once confined to a small circle now reaches several hundred people when it takes the form of a Google review or a post shared on social
More than 5 billion people use social media worldwide — nearly two-thirds of the global population — spending an average of over 2 hours a day on these platforms (Digital Report 2025, We Are Social x Meltwater). For a small or medium-sized business, the conclusion is obvious: your customers are already there. The real question is how to build an effective presence without spending time you simply don’t have. Here are our practical tips to structure your social media presence and turn it into a genuine growth driver. Define a social media strategy before you post The first mistake to avoid: opening an account on every platform “because you have to be there”. An effective social media presence starts with two simple questions: What is your goal? Building local awareness, driving foot traffic, generating quote requests, recruiting… Where are your customers? Each platform has its own audience and its own codes.
A quote to prepare on a Sunday evening, customer reviews
Corporate Video — Parlez-vous digital? Visitors form a first impression
Boost Your Profitability Through an Efficient Organisation of Your Business
Digital Transformation: How to Successfully Make the Move to Digital?
Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.
Soccer Miami is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off
La Edad Prodigiosa Adult Day Care and Recreation Center is here to help Miami-Dade seniors live and thrive into their golden years. To stand out in a competitive sector, owner Katiria Delisle relies on a Linkeo website and boosted online visibility from Google Ads.
Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and
![linkeo-logo-blue-rgb-1-q8oycu5zg2kzhlse8rrcxytak6yppd1yg55o397hdq[1]](https://www.surfing-the-digital-wave.com/wp-content/uploads/2023/10/linkeo-logo-blue-rgb-1-q8oycu5zg2kzhlse8rrcxytak6yppd1yg55o397hdq1.png "linkeo-logo-blue-rgb-1-q8oycu5zg2kzhlse8rrcxytak6yppd1yg55o397hdq[1]"){kind=logo}
