In today’s digital world, where an online presence is no longer optional, Facebook and Instagram remain powerful tools for very small businesses (VSBs). These platforms aren’t just for big brands — they offer artisans, local merchants, and entrepreneurs a genuine opportunity to get noticed, build customer loyalty, and generate business. Yet many small businesses struggle to maintain a consistent presence on social media due to lack of time or strategy. Regular posting, however, is the key to effectiveness. Discover why frequent posting on Facebook and Instagram is essential for a small business — and how Linkeo’s expertise and E-Reputation service can help you make the most of it. 1. Consistency: the driver of visibility on social media Facebook and Instagram algorithms share a common goal: to show users the most relevant, recent, and engaging content. Naturally, they favor pages that are active and consistent. In other words, a small business

Today, online customer reviews play a crucial role in a business’s success. Before choosing a service provider, a restaurant, or any type of service, more than 9 out of 10 consumers check comments left on Google, Facebook, or other platforms. In this context, a negative review can seem worrying… but when handled correctly, it can actually become an asset for your brand image. At Linkeo, we have been supporting professionals in their digital visibility for over 25 years. Through our GMB (Google My Business) offering, we help our clients manage their online reputation, collect more positive reviews, and respond effectively to feedback—even the most challenging comments. Here are our tips for turning a negative review into a real trust and loyalty lever. 1. Stay Calm and Take a Step Back Receiving a negative review is never pleasant. However, it is important not to react impulsively. A harsh or emotional reply