Automating your marketing isn’t about sending messages in bulk or depersonalizing customer relationships. When used correctly, it’s a way to communicate more effectively, at the
In a world where digital technology is transforming every industry, artisans and manual trades are no exception. Between customer management, communication, order tracking, and local visibility, professionals in construction, repair, and craftsmanship often have very busy schedules. With travel, on-site work, and everyday emergencies, there is often little time left for administrative tasks. Fortunately, digital tools can become true allies, helping artisans simplify their daily operations and focus on what matters most: their craftsmanship. Saving Time with Digital Tools Administrative management represents a significant part of an artisan’s working time, but it should not interfere with the execution of their core tasks. Management software designed specifically for manual trades centralizes all essential information on a single platform. From creating quotes to sending invoices, scheduling appointments, and tracking job sites, everything can be automated and efficiently organized. Artisans receive notifications for upcoming jobs and can easily adjust their schedules in case
Today, local marketing can no longer be limited to visibility alone; it must be useful, targeted, and measurable. So-called “smart” paid campaigns enable local businesses to reach the right people, at the right time, on the right channels—while keeping budgets under control. Where traditional advertising used to cast a wide net, digital marketing now allows businesses to invest more efficiently. In a context of increasing competition and increasingly digital customer journeys, these campaigns are becoming a strategic lever for small businesses, SMEs, and local networks—provided they are designed and managed with expertise. Local marketing facing new challenges Consumer habits have changed dramatically. Before walking into a store or contacting a service provider, the reflex is almost automatic: a Google search, a customer review, a quick comparison. Local marketing must therefore be present where intent is strongest, rather than simply being visible on a medium. This is precisely where paid campaigns
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The recent announcement that Adobe’s tools – including Photoshop, Adobe
Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.
Soccer Miami is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off
La Edad Prodigiosa Adult Day Care and Recreation Center is here to help Miami-Dade seniors live and thrive into their golden years. To stand out in a competitive sector, owner Katiria Delisle relies on a Linkeo website and boosted online visibility from Google Ads.
Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and
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