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GDPR 3.0: What the New Obligations Really Change for Showcase and E-Commerce Websites

GDPR “3.0” doesn’t change the rules themselves, but it radically changes the way they are applied. For both showcase websites and e-commerce platforms, simply displaying a cookie banner or a legal notice is no longer enough. Companies must now demonstrate that they genuinely protect user data at every step of the user journey. This evolution requires greater rigor, more transparency, and stronger technical control… but also opens real opportunities to build user trust. In this context, the solutions offered by Linkeo allow GDPR compliance to be integrated not as a constraint, but as a structural element of digital performance. GDPR 3.0: Stricter Enforcement Rather Than a New Law The term “GDPR 3.0” is not official. It refers rather to the new interpretations of European authorities, notably the CNIL in France, as well as the intensification of inspections and sanctions. The principles of GDPR remain the same, but their application has

Digital Marketing

AI in Business Tools: Revolution or Just a Trend?

Artificial intelligence (AI) is now becoming an integral part of daily business operations, transforming the way companies manage their activities and interact with customers. From business management software to CRMs, as well as accounting and marketing tools, AI promises to automate repetitive tasks, improve decision-making, and optimize performance. Yet behind this technological enthusiasm lies a key question: is AI a true revolution for businesses, or is it just a trend designed to attract attention without delivering real operational impact? AI at the Heart of Business Tools: Concrete Promises AI applied to business tools offers very concrete benefits that go far beyond simple automation. It can automate repetitive and time-consuming tasks such as sorting emails, entering data, or tracking client follow-ups, freeing up time for higher-value work. But its usefulness doesn’t stop there. AI can also analyze large amounts of data in seconds to uncover trends and provide actionable recommendations—something that

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and