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SEO

Should You Use Google Ads When You Have a Small Budget?

When you’re a small business, every euro counts. So the question often comes up: Is Google Ads suitable for small budgets? Is it worth getting into if you don’t have thousands of euros to invest?Spoiler: Yes — but only if done right. Why Google Ads Can Work, Even With Limited Funds Google Ads works on a bidding system: you only pay when someone clicks on your ad. You can also set daily or monthly spending limits.This makes it a very flexible tool, ideal for small-scale testing. Here’s what a well-managed small budget can achieve: Local targeting to avoid unnecessary clicks Quickly testing interest in an offer or service Real-time performance tracking and adjustments The ability to pause the campaign anytime if it’s not profitable 👉 A well-structured campaign can generate calls or quote requests within the first few weeks, even with a budget of just €150 to €300 per month.

Social Media

Social Media: Which Platforms Should You Prioritize Based on Your Local Business?

For a local business, social media is far more than just a communication tool — it’s a visibility booster, a way to stay close to your customers, and a driver of brand awareness. But with so many platforms to choose from — Facebook, Instagram, LinkedIn, TikTok, Pinterest, Google Business Profile — it can be hard to know where to start. At Linkeo, we help local small businesses (TPE/PME) build their online presence with our e-reputation offer: social media posts, Google Business Profile management, and targeted newsletters. Here’s our advice on choosing the right platforms for your local business. 1. Facebook: The must-have to reach a broad local audience With millions of active users in France, Facebook remains a reliable platform for many local businesses. It allows you to: Create a business page with contact info, opening hours, and customer reviews Promote offers and updates Interact with your community via comments

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and