Summer is a unique time for many professionals: some slow down their business, while others seize the opportunity to attract a larger — often tourist — customer base. Either way, adapting your website for the summer season is essential to stay relevant and visible.
A website that’s up to date, clear, and aligned with your seasonal activity builds trust with visitors and encourages them to take action (call, book, buy…).
For artisans, shop owners, and self-employed professionals, Linkeo designs websites made to evolve easily: responsive, user-friendly, and tailored to the real needs of your business.
Here are the key elements to update on your site this summer.
1. Update Your Opening Hours
One of the first things users check online is your opening hours. In summer, your schedule may change: annual closure, public holidays, extended opening times, or special hours. It’s essential to:
- Update your hours on every relevant page (home, contact, footer);
- Make sure they’re also changed on your other online channels (Google Business Profile, social media);
- Remove outdated mentions to avoid confusion.
A simple oversight can lead to frustration and a lost customer. Test your site like a visitor: can the info be found in just a few seconds — especially on mobile?
2. Showcase Seasonal Offers and Services
Summer often means adapting your offer: lighter menus for restaurants, tourist packages, emergency services, express appointments, seasonal rentals…
Make sure these summer offers are clearly visible on your site:
- Through a banner or highlighted section on the homepage;
- In a “news” or “current offers” section;
- By temporarily promoting specific seasonal services.
This not only demonstrates your responsiveness, but also addresses the specific expectations of summer clients who often seek convenience and instant service. A well-updated website helps you stand out and feel closer to your audience.
3. Adjust Your Key Messages
Your site is the voice of your business — it should reflect the tone of the season. In summer, consider adapting the messages you display:
- Use a warmer or more relaxed welcome message;
- Add a seasonal hook (“Enjoy our summer offers”, “We’re open during the holidays!”);
- Clearly state if you’re closed, including reopening dates and a link to book or request a quote later.
These updates prepare your visitors, prevent misunderstandings, and maintain the connection even if your business slows down. If your site includes booking or contact forms, you can also adapt auto-reply messages to reflect slower response times during holidays.
4. Refresh Your Visuals for the Season
A pleasant website is a dynamic one that evolves with the time of year. No need for a full redesign — just add a summer touch:
- Change some visuals (banners, sliders, featured images);
- Use lighter colors or seasonal graphic elements;
- Update your photo galleries with outdoor shots or summer vibes.
These small details enhance your business’s seasonal identity and improve user experience. They show you’re active and mindful of your image.
5. Test Mobile Navigation and Site Speed
During the holidays, people browse on their phones more often — on the go or while traveling. That’s why your site must remain:
- Fully responsive, with no bugs or display issues;
- Easy to navigate, with clear and accessible buttons;
- Focused on key info: hours, contact, services, booking, or quote requests.
If you’re adding temporary content or seasonal deals, make sure they’re clearly visible on both desktop and mobile. A quick test can reveal critical access or layout issues.
In Summary
Summer is a great opportunity to adjust your digital communication and maintain your online presence — whether you’re open or not.
A well-maintained, updated website builds trust, reassures visitors, and supports their decision-making.
Already have a site? Use the summer season to refresh it, even with small seasonal touches. These visible, practical updates can make a real difference for your customers.
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