Artificial Intelligence (AI) is emerging as a key lever to improve website performance. Once reserved for large corporations, it is now becoming accessible to SMEs thanks to simple tools that can be directly integrated into their websites. Chatbots, content generation, personalized recommendations… These solutions provide tangible benefits to attract, convert, and retain customers.
1. Chatbots: Availability and Responsiveness 24/7
A chatbot can instantly answer visitors’ frequently asked questions: opening hours, availability, prices, booking requests… For an SME, this offers two major advantages:
- Enhancing customer experience by providing immediate answers.
- Saving time by automating repetitive requests.
According to a study, a chatbot can handle up to 80% of simple questions without human intervention, allowing teams to focus on higher-value tasks.
2. Content Generation: Daily Support
Writing product descriptions, service pages, or keeping a blog active can be time-consuming for a small business. AI tools can:
- Quickly generate draft texts that can then be personalized by the company.
- Optimize content for SEO to improve local visibility.
A survey of small businesses revealed that more than half already use AI to produce or optimize their marketing content, showing how these tools are becoming an essential ally to remain visible online.
3. Personalized Recommendations: Boosting Online Sales
AI can analyze visitor behavior and suggest products or services tailored to their needs. Concretely, it helps to:
- Increase the average basket size thanks to targeted suggestions.
- Provide a tailored shopping experience, similar to major e-commerce platforms.
Some SMEs that have integrated recommendation systems have seen sales increase by up to 30%, proving that personalization is no longer reserved for industry giants.
4. Towards Smarter Customer Relationships
Beyond these specific tools, AI paves the way for more personalized customer relationships: tailored newsletters, targeted promotions, customer review analysis to improve services… All of which help SMEs to build lasting customer loyalty.
Linkeo: Your Digital Partner for SMEs
For over 20 years, Linkeo has been supporting artisans, retailers, and SMEs in their digital transformation. Integrating AI into a website should not be seen as a technical constraint, but as an opportunity to save time, attract new customers, and remain competitive in an ever-changing market.
👉 Want to know how AI can be applied to your business? Linkeo’s experts are here to guide you with tailored solutions.
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