Summer is a high-potential season for hair salons. Your clients have more free time, more desire for change, and are often planning festive events or long-awaited vacations. It’s the perfect moment to increase your visibility, retain loyal customers, and attract new ones. But to succeed, you need to know what to communicate—and how to do it effectively.
At Linkeo, we support many hairdressers and beauty professionals in building their digital strategy. In this article, we’re sharing practical content ideas for your summer communication, along with tips on how to showcase them through the right channels.
1. Share your expert tips for keeping hair healthy during summer
Sun, chlorine, saltwater, air conditioning… Summer is tough on hair fibers. This is a great opportunity to demonstrate your expertise. By sharing easy-to-follow tips—from protecting colored hair to post-beach routines—you position yourself as a helpful and trustworthy professional.
You can share this type of content through Instagram or Facebook posts, blog articles if you have a website, or targeted newsletters. The goal is twofold: strengthen your relationship with existing clients and promote the specialized hair care services you offer. You can also suggest summer hair treatment packages or recommend products to use between visits, creating opportunities for additional sales.
2. Inspire your clients with trendy summer hairstyles
Summer means light, effortless style. Your clients are often looking for easy hairstyles that can handle the heat or are suitable for weddings and summer parties. It’s the ideal time to showcase your creativity with inspiring visuals.
Host photo shoots of your work, share mini video tutorials on trendy styles (wavy hair, braids, soft updos), or post before/after transformations on social media. This not only highlights your skills but also encourages bookings. Make sure to include a clear call-to-action—whether it’s an online booking link, a special promo, or seasonal event packages.
3. Communicate your real-time availability to capture last-minute bookings
Vacation schedules can be unpredictable. Many clients will be looking to squeeze in a last-minute appointment before they leave—or right after they return. To avoid missing out on these opportunities, be proactive in your communication.
Update your Google Business Profile to reflect summer hours, use Instagram Stories to share weekly availability, and simplify the booking process via your website or with a tool like Planner by Linkeo. The easier it is to book, the more appointments you’ll fill—while offering a seamless experience to your clients.
4. Position yourself as the go-to beauty partner for summer events
Weddings, parties, birthdays, vacations… Summer is full of special occasions where clients want to look their best. This is the perfect time to create targeted offers and promote them with impactful communication.
You could launch a “Summer Package” that includes a haircut, treatment, and blow-dry, or a “Wedding Guest Special” with hairstyling and makeup. The key is to craft a strong seasonal message and showcase it via email campaigns, eye-catching visuals on social media, or a dedicated landing page on your website. These limited-time offers help drive bookings and highlight your most profitable services.
5. Show behind-the-scenes content and humanize your salon
Summer communication shouldn’t be only promotional. It’s also the perfect time to build your brand image by showing the friendly atmosphere of your salon, your team, your projects—or even your downtime.
Share who’s behind the scissors: introduce your staff, show daily rituals, or give a peek into your vacation or training moments. This authentic content builds emotional connection and encourages engagement. You bring your salon to life, which is key for client loyalty and attracting new prospects.
6. Highlight client reviews to boost your online reputation
Summer is also a great time to collect and showcase positive customer feedback. Many happy clients are willing to share their experience after a transformation or a summer-ready style. Encourage them to leave a Google review or post their new look on social media while tagging your salon.
Make sure to reshare this content—whether in posts, Stories, or on your website. A strong e-reputation is a powerful asset to win over new clients who find your business online during their summer search. With Linkeo’s reputation management tools, you can easily collect, moderate, and promote reviews across all platforms.
A summer communication strategy that supports your business
Summer is full of opportunities for hair salons—as long as your communication is aligned with seasonal expectations. By focusing on useful, visual, and authentic content, and sharing it through the right channels, you’ll maintain strong relationships with your regular clients, attract new ones, and promote your top services.
At Linkeo, we help you implement a powerful digital strategy—whether it’s a responsive website, local SEO, online booking tools, or review management solutions. Everything is designed to help your salon stand out, even in peak season.
Need a hand planning your summer strategy? Get in touch, and let’s work together toward a well-styled and productive summer!
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