GDPR “3.0” doesn’t change the rules themselves, but it radically changes the way they are applied. For both showcase websites and e-commerce platforms, simply displaying a cookie banner or a legal notice is no longer enough. Companies must now demonstrate that they genuinely protect user data at every step of the user journey. This evolution requires greater rigor, more transparency, and stronger technical control… but also opens real opportunities to build user trust.
In this context, the solutions offered by Linkeo allow GDPR compliance to be integrated not as a constraint, but as a structural element of digital performance.
GDPR 3.0: Stricter Enforcement Rather Than a New Law
The term “GDPR 3.0” is not official. It refers rather to the new interpretations of European authorities, notably the CNIL in France, as well as the intensification of inspections and sanctions. The principles of GDPR remain the same, but their application has become stricter and more operational.
In practice, all companies with a website are concerned, including SMEs and micro-enterprises. A showcase website collecting data via a simple form is subject to the same transparency requirements as an e-commerce site processing hundreds of orders per month.
Consent: A Central, Non-Negotiable Requirement
Consent is one of the first areas reinforced in this new phase of GDPR. Users must immediately understand what they are agreeing to or rejecting, and they must have a real choice. Accepting cookies must no longer be easier than refusing them, and no non-essential tracker can be deployed without explicit consent.
For websites, this means the end of approximate or purely informational banners. Compliance now relies on tools capable of blocking cookies until the user has given consent, while keeping a record of that choice.
Linkeo’s solutions include cookie banners compliant with CNIL recommendations, with clear user preference management and precise tracker settings. This approach ensures legal security for the site while maintaining a smooth user experience.
Forms and Data Collection: Transparency First
With GDPR 3.0, every data collection must be justified and understandable. A contact form, a quote request, or a newsletter subscription must clearly explain why the data is being requested, how long it will be stored, and how the user can exercise their rights.
This level of requirement applies equally to showcase and e-commerce websites. Even a simple email address becomes sensitive data when associated with a commercial purpose.
Linkeo supports clients with forms designed from the start according to GDPR principles, integrating mandatory notices and clear consent mechanisms. Data is centralized, secured, and only used within the defined framework, minimizing the risk of non-compliance.
Customer Data: More Responsible and Traceable Management
Data retention is another key aspect of GDPR 3.0. It is no longer acceptable to store information “just in case” or without a defined retention period. Companies must be able to justify exactly why data is retained and for how long.
For e-commerce sites, this particularly concerns customer accounts, order histories, and billing data. Authorities now expect the ability to quickly delete, return, or modify data at the user’s request.
Third-Party Tools: Responsibility Cannot Be Delegated
Even when external tools are used—analytics solutions, marketing modules, payment platforms, or email tools—the responsibility for data processing remains with the website owner. GDPR 3.0 strongly emphasizes this point.
This requires selecting compliant tools, checking data transfers outside the European Union, and documenting technical choices made.
Showcase vs. E-Commerce Sites: Different Stakes, Same Requirement
E-commerce sites are naturally more exposed due to the volume of data processed, but showcase websites are not exempt. GDPR 3.0 makes no distinction based on size or revenue. Compliance primarily depends on understanding user behavior and implementing appropriate solutions.
Linkeo adapts its solutions based on the type of site, the company’s activity, and marketing objectives, integrating GDPR compliance from the design or redesign phase of digital projects.
GDPR 3.0: Constraint… or Trust-Building Lever?
Far from being just a legal obligation, GDPR 3.0 can become a real asset. A compliant website inspires trust, reassures users, and strengthens the company’s credibility. At a time when data protection has become a major issue, displaying a clear and structured approach is also a strong commercial argument.
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