Take advantage of every key moment to boost your visibility and sales
Local festivals, craft fairs, Christmas markets, clearance sales, as well as major commercial events like Black Friday, Mother’s Day or back-to-school season are key opportunities not to be missed.
For retailers, artisans, and small businesses, these events are perfect moments to attract new customers, retain existing ones, and increase sales.
But to truly make the most of these events, a storefront or physical presence is no longer enough. Today, success also depends on a well-orchestrated digital campaign.
At Linkeo, we help professionals turn these strategic moments into real business opportunities through digital tools.
Here are some concrete ideas to build an effective digital strategy around your events:
1. Create digital content related to the event
A local event is, above all, a story to tell. It’s the perfect opportunity to create original, engaging content that highlights your expertise, your products, or your participation.
Start by:
- Creating a dedicated page on your website to showcase your special offer or your presence at the event.
- Writing a blog post that takes your audience behind the scenes: your preparation, featured products, or the story behind your participation.
- Sharing appealing visuals on your social media: tease a few days before, go live on the day of the event, and post thank-you content afterwards.
This type of content improves your visibility, strengthens your local brand image, and creates an authentic connection with your customers.
👉 At Linkeo, our teams help you structure this content, optimize it for local SEO, and integrate it professionally into your website.
2. Use targeted ads to boost your visibility
Sponsored campaigns—whether on Google or social media—are especially effective when tied to a specific event. They allow you to target your local audience precisely and maximize your impact in a short time.
Here are some ideas:
- On Google Ads, target users searching for events in your city or for services/products related to the event (e.g. “Mother’s Day hairdresser in Reims”).
- On Facebook and Instagram Ads, use geo-targeted ads to reach residents near the event.
- Create urgency with messages like “Offer valid only during clearance weekend” or “Limited spots for our craft fair workshops.”
👉 At Linkeo, our SEA experts create high-performing campaigns for you with controlled budgets and measurable results.
3. Boost engagement with contests on social media
Nothing beats a good giveaway to generate engagement and visibility before an event. It’s a simple, fast, and effective way to get people talking about your business and gain new followers.
Some ideas:
- Offer a free ticket to an event, a gift voucher, or a flagship product.
- Ask participants to comment, like, or share your post to enter.
- Organize a live draw or countdown to create excitement.
These strategies boost interaction with your community and capitalize on the natural virality of social platforms.
👉 At Linkeo, we help you design eye-catching visuals and plan social content that increases your online presence.
4. Simplify purchases with Click&Collect or online booking
During peak periods, customers want to save time. By offering online ordering or booking options, you meet this demand and increase your conversion potential—even outside opening hours.
Here’s what you can implement:
- Click&Collect: customers order online and pick up at their chosen time, without waiting in line.
- Service bookings: ideal for hairdressers, beauticians, caterers, or personal service providers.
- Digital gift cards: highly appreciated during holidays (Mother’s Day, Christmas, Valentine’s Day), they can be purchased and sent instantly online.
👉 With our Deliver and Planner tools, Linkeo enables you to centralize your bookings, orders, and online sales—without technical hassle.
5. Leverage customer reviews and digital word-of-mouth
After the event, extend the experience by asking customers to leave reviews. These testimonials are powerful social proof you can reuse in your future campaigns.
How to do it:
- Send a personalized thank-you message (email or SMS) with a direct link to your Google listing or website to leave a review.
- Respond to every comment to show your reactivity.
- Integrate positive reviews into your marketing visuals, web pages, or social media.
👉 With Linkeo’s review management tools, you can automate this process and easily track your online reputation.
✅ In conclusion
Local festivities and commercial events are true springboards for business growth—if you prepare for them properly and integrate them into a global digital strategy.
At Linkeo, we help you:
- Create an up-to-date, well-optimized website to capture local traffic.
- Launch targeted and effective advertising campaigns.
- Deploy business tools (booking, gift cards, online orders) to improve the customer experience.
- Build a strong, consistent digital presence aligned with your business goals.
🎯 Planning a local event, trade show, or special promotion?
Get in touch with our experts today to build a tailor-made digital campaign.
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