The Temptation of Major Platforms: Instant Visibility, Long-Term Dependence
For several years now, major delivery platforms have become an almost unavoidable step for many restaurateurs and local retailers. They promise visibility, simplicity, and fast access to a broad customer base. With just a few clicks, a business can appear before thousands of consumers who are already used to ordering online.
But that visibility comes at a cost. The commissions charged on every order significantly reduce profit margins. On top of that, there is strategic dependence: the customer relationship belongs to the platform, not the merchant. Data, purchasing habits, customer loyalty—everything passes through an intermediary. On these marketplaces, competition is constant and comparison is immediate. Customers often choose based on price, reviews, or the latest promotion, rather than the value or identity of your establishment.
The question is not only financial. It is strategic: do you want to rent your visibility, or build your own digital ecosystem?
Taking Back Control: A Strategic and Profitable Choice
Creating your own online ordering, booking, and payment system allows you to regain control of your business. You manage your brand image, your communication, your customer relationships, and above all, your profitability.
Unlike large platforms, an independent system allows you to sell without commission. Every order belongs entirely to you. Every reservation strengthens your customer database. Every interaction becomes an opportunity to build loyalty.
Beyond the financial aspect, it is also about customer experience. Today, consumers are looking for simplicity, speed, and contactless solutions. They want to order easily, pay in seconds, and avoid waiting. A digital tool well integrated into your website and social media perfectly meets these new expectations.
Deliver by Linkeo: A Complete Solution Designed for Local Businesses
This is precisely where Deliver by Linkeo comes in. More than just an online ordering tool, it is a comprehensive solution designed for restaurants and local businesses that want to digitalize their operations without relying on major platforms.
With the QR Code menu, your customers simply scan a code at their table using their smartphone. They can browse the menu, place their order, and pay independently. Service becomes smoother, staff can focus on hospitality and quality, and table turnover naturally improves. The result: better organization and often a higher average ticket.
The Click and Collect solution allows you to sell your entire product range online without commission. Customers can choose in-store pickup or home delivery, with no additional fees imposed by a third party. You retain your margins and your independence.
Table reservations are also integrated directly into your website and social media. No more repeated phone calls, missed emails, or double bookings. In just a few seconds, customers can reserve their table, and your schedule updates automatically.
All orders and reservation requests are centralized and sent directly to your Deliver interface. Payments are processed faster, queues are reduced, and internal organization becomes more efficient.
A Seamless Customer Experience, No App Required
One of the main barriers to digital solutions is often complexity. Deliver by Linkeo has been designed to offer a simple and intuitive user journey. No app download is required. Customers can instantly access your menu and pay directly online.
This simplicity enhances customer satisfaction while reinforcing your image as a modern and well-organized establishment.
Digitalize Without Making It Complicated
Switching to your own system may seem complex. However, with Linkeo, everything is handled for you. From analyzing your needs to going live, the teams support you at every stage of the project. The solution is set up, configured, and integrated into your website and social media. Training is provided to ensure quick and efficient adoption.
You benefit from a turnkey tool, with no additional technical burden.
The Real Question: Visibility or Long-Term Profitability?
Using major platforms can be a short-term visibility driver. But to build a solid, profitable, and sustainable digital strategy, creating your own system becomes the obvious choice.
Deliver by Linkeo enables restaurants and local businesses to regain control of their digital operations, improve productivity, optimize revenue, and offer a modern and seamless customer experience.
Ultimately, the question is no longer simply “Should you use major platforms?” but rather: how long can you afford to give up part of your revenue to them?
With Deliver by Linkeo, you no longer have to choose between digitalization and profitability. You choose both.
![linkeo-logo-blue-rgb-1-q8oycu5zg2kzhlse8rrcxytak6yppd1yg55o397hdq[1]](https://www.surfing-the-digital-wave.com/wp-content/uploads/2023/10/linkeo-logo-blue-rgb-1-q8oycu5zg2kzhlse8rrcxytak6yppd1yg55o397hdq1.png "linkeo-logo-blue-rgb-1-q8oycu5zg2kzhlse8rrcxytak6yppd1yg55o397hdq[1]"){kind=logo}