Soccer Miami is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off his online presence, owner Andres Navas called on Linkeo’s website creation and Google Ads services.
The Customer
Andres Navas has played soccer his entire life. In his college years, he made the Division One roster at Florida Gulf Coast University, followed by professional Division Two teams in Tampa, Florida, and Costa Rica. After a glittering career, he returned to Miami to manage a call center.
“As a manager, I learned how to teach people. Though I really enjoyed this, I knew I wanted to get back into soccer. So, I figured I could teach kids what I loved to do.”
And that’s what he did. He led kids in training programs around the city. But in Miami, there’s a field shortage and he couldn’t always find a place to run his sessions. Fortuitously, in 2019, the previous owner of Soccer Miami was selling the company. It was the perfect opportunity to make sure he stayed in the game. In addition to training and air-conditioned rental space, Soccer Miami hosts children’s birthday parties, with decorations and coaches included. And on top of running his business, Andres now plays for the USA beach soccer national team.
Andres Navas, owner of Soccer Miami
The Challenge
At first Andres relied on word-of-mouth for advertising. This was not a spectacular success.
“We weren’t doing well and I didn’t want to invest in advertising because we didn’t have the money for it.”
But after speaking with a Linkeo sales rep, he could see he was missing out by not taking advantage of everything the Internet had to offer.
“I really liked all the information my sales rep gave me. And I could see the potential growth you get from advertising on the web. I knew if I didn’t do it now, I never would. I was ready to try, even if it meant trying and failing.”
The Solution
But he didn’t end up failing! Andres’s sales rep set him up with a gold-medal website and Google Ads to boost his online visibility.
“The website is fantastic. It offers a huge benefit. Linkeo’s service has been wonderful and every time there’s an issue, someone’s right there to help. I’m so happy I don’t have to worry about building or maintaining it.”
Besides a sleek new brand image for his company, the website has been instrumental in promoting his business, especially birthday parties.
“For the first three years after I opened, I hosted maybe four birthday parties. Now we host at least two every weekend.”
Soccer Miami’s homepage by Linkeo. Check out their services here.
The Results
Andres is so pleased with his results that he intends to hire Linkeo to set up his second company online. His website is regularly getting over 1000 visitors per month. In sunny Miami, soccer is played year-round, but with the sweltering weather, people come running for indoor air-conditioning.
“It has been huge to be able to cover my overhead just with the birthday parties. Before we were struggling to stay afloat. Now thanks to Linkeo, we’re getting lots of requests and we’re able to turn a profit every month.”
This means Andres gets to live out his passion for soccer every day.
“The best part is watching kids find joy as they train and build on their skills. Even the birthday parties—I love to see them play with their friends, enjoy the cake, and have fun with their families. I’m definitely going to be involved in soccer forever.”
As for Linkeo, we’re here with our sights on his goals to make sure he keeps scoring high.
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