Consumer habits have changed: today, most potential clients want to get a quick and transparent estimate even before contacting a business. In this context, offering an online estimate form is no longer just a convenience — it has become a powerful tool to generate qualified leads.
At Linkeo, we have been supporting small and medium-sized businesses in their digital growth for over 25 years. With our tool Quote, we enable professionals to easily integrate a custom online estimate module on their website, designed to turn visitors into clients.
1. Simplify the User Journey to Encourage Conversion
An effective estimate process must be clear, fast, and intuitive. The goal is to allow users to understand immediately how to obtain an estimate, without navigating through multiple pages or filling out a long contact form.
At Linkeo, we have observed that a simplified form limited to essential information significantly increases conversion rates. The experience must be smooth — with targeted questions, guided choices, and a clear display of the final estimate. This principle of clarity and efficiency guides the design of our Quote tool, which is created to streamline interactions between professionals and prospects.
2. Tailor Estimates to Your Business with Full Customization
Every business is unique, and there is no universal template for an estimate request. A restaurant, a tradesperson, or a communication agency will not ask the same questions of their clients. That’s why customization is essential.
One of the main advantages of Quote is its total flexibility. The tool allows each client to manage the configuration of their estimate form themselves. With the help of our experts, they can:
- Define their activities and services (e.g., flooring installation, website creation, garden maintenance).
- Create their own questions and logical sequences to guide prospects through a coherent journey.
- Choose how the estimate is displayed (numeric estimate, price range, surface area, or volume) according to the nature of their offer.
This freedom of configuration ensures a tool perfectly aligned with the business, while providing users with relevant and concrete estimates. In just a few clicks, clients understand the value of the service — a crucial first step toward conversion.
3. Provide a Seamless Experience Across All Devices
Online estimates should be just as easy to use on mobile as on desktop. Many prospects research services from their smartphones, often while comparing options quickly.
Quote has been designed to provide an optimal user experience on all screens: automatic responsive display, smooth navigation, clear fields, and easily accessible buttons.
This ergonomic design enhances visitor satisfaction and increases the likelihood that they complete the estimate process, even on the go.
4. Centralize and Turn Estimates into Business Opportunities
Simplifying estimate requests also means simplifying internal lead management. With its optimized interface, Quote centralizes all incoming requests. Professionals can track the status of each estimate (new request, quote in progress/accepted, invoice in progress/finalized) to ensure nothing is overlooked.
Moreover, the tool goes further: from an online estimate, professionals can directly create a quote or invoice, without manual re-entry. This continuity between estimate, quote, and billing saves valuable time and reduces errors.
Each estimate request thus becomes a real business opportunity, which professionals can track and convert efficiently.
5. Highlight Online Estimates to Maximize Conversions
For an estimate tool to be effective, it must be visible. The “Estimate My Project” button should appear in strategic locations: at the top of the site, on service pages, and even in blog posts or advertising campaigns.
By showcasing this feature from the first visit, you invite prospects to engage in a concrete and rewarding process.
The Linkeo team helps clients strategically integrate Quote to make it a true conversion engine. Well-positioned, the tool becomes a natural entry point for business relationships.
Conclusion: Online Estimates, an Essential Lead Generation Tool
Offering an online estimate meets today’s consumer expectations: transparency, speed, and simplicity. It is also an effective way to attract better-qualified leads, already interested in your services.
With Quote, Linkeo provides professionals with a powerful, customizable, and fully integrated tool that transforms their online presence into a real growth engine.
By making it easy to request an estimate, you don’t just attract more visitors — you create a clear, engaging, and results-oriented experience.
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