As new social platforms emerge and user habits evolve, many business owners are wondering whether Facebook still has a place in their digital strategy. For local businesses, the question is valid: should you still maintain a Facebook page, or focus your efforts elsewhere? At Linkeo, we break it down for you.
Facebook: Still a Leading Platform
Despite sometimes being seen as outdated, Facebook remains one of the most widely used social networks in the world. In France, millions of people log in daily — especially users between the ages of 35 and 65, a key audience for many local businesses. It’s also a platform where users look for practical information: business hours, location, reviews, recent photos…
Having a Facebook page helps your local business be found easily, build trust with potential customers, and stay visible on a highly-consulted platform.
An Easy-to-Access Showcase — But It Needs to Stay Active
Creating a Facebook page is a good start. But in 2025, just being present isn’t enough. An outdated or inactive page can hurt your image. To make the most of it, you need to:
- Keep your business hours and contact info up to date
- Post local and relevant content regularly (special offers, events, behind-the-scenes, new products…)
- Respond to messages and comments, as people now expect quick replies
You don’t need to post every day — one or two posts per week are often enough to maintain a strong presence.
Boost Your Image with Our E-Reputation Service
At Linkeo, we understand that not every business owner has the time or resources to manage their online presence daily. That’s why we created our E-Reputation service — a complete solution for managing your visibility on Facebook, Google, and more.
With the support of a dedicated Community Manager, we take care of:
- Posting once a week on your social media pages
- Publishing a monthly update on your Google Business Profile
- Monitoring and helping manage your online reviews
- Sending regular email newsletters to your customer base
It’s a turnkey service to control your digital image, stay active on key platforms, and maintain strong customer relationships — without adding to your to-do list.
Facebook: A Real Asset for Local Visibility
Thanks to geolocation and recommendations, Facebook is particularly effective for reaching a local audience. It also supports your Google campaigns, promotes gift vouchers, online reservations, and special offers.
With local groups, events, and CTA buttons like “Call” or “Book”, your Facebook page can become a real point of contact — or even a gateway to your website or professional tools like Deliver or Planner by Linkeo.
One Tool Among Many — Not the Only One
In 2025, local businesses can’t afford to rely solely on Facebook. The platform doesn’t replace a well-optimized website, a fully completed Google Business Profile, or other social media like Instagram or TikTok, which may reach different audiences.
Still, when used well, your Facebook page remains a valuable local communication tool to build trust, increase sales, and support your wider digital strategy.
So, Should You Keep Your Facebook Page in 2025?
Yes — but only if you manage it properly. For local businesses, a Facebook page still plays a key role if it is:
- Up-to-date and informative
- Regularly active
- Part of a broader strategy that includes a website, Google presence, and possibly other platforms depending on your industry
In short, Facebook may no longer be the priority channel, but it remains a powerful tool for building local visibility, customer loyalty, and digital engagement.
🔍 Need help managing your social media, your Google listing or newsletters? Discover Linkeo’s E-Reputation service and let our experts handle it for you.
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