For a local business, social media is far more than just a communication tool — it’s a visibility booster, a way to stay close to your customers, and a driver of brand awareness. But with so many platforms to choose from — Facebook, Instagram, LinkedIn, TikTok, Pinterest, Google Business Profile — it can be hard to know where to start.
At Linkeo, we help local small businesses (TPE/PME) build their online presence with our e-reputation offer: social media posts, Google Business Profile management, and targeted newsletters. Here’s our advice on choosing the right platforms for your local business.
1. Facebook: The must-have to reach a broad local audience
With millions of active users in France, Facebook remains a reliable platform for many local businesses. It allows you to:
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Create a business page with contact info, opening hours, and customer reviews
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Promote offers and updates
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Interact with your community via comments or Messenger
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Run highly targeted local ads
👉 Best for: restaurants, hair salons, local shops, personal service providers, etc.
2. Instagram: Perfect for showcasing the visual side of your business
More visual and dynamic, Instagram is ideal for professionals who rely on aesthetics, ambiance, or craftsmanship.
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Post eye-catching photos and videos
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Use daily Stories to stay connected with followers
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Create Reels for quick engagement
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Use local hashtags to improve geolocated visibility
👉 Best for: beauticians, hair salons, restaurants, florists, decorators, artisans…
3. Google Business Profile (formerly Google My Business): Essential for local visibility
While not a social media platform per se, your Google Business Profile is often the first point of contact between a user and your business. It helps you:
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Appear in local search results and on Google Maps
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Post news or offers directly visible on Google
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Collect and respond to customer reviews
At Linkeo, we help animate and optimize your profile to make it more engaging.
👉 Best for: all local professionals.
4. LinkedIn: Build your expert image and connect with other professionals
Often overlooked by small businesses, LinkedIn can be very effective for B2B companies or those looking to build credibility.
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Share informative or educational content
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Network locally with other business owners
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Recruit or showcase the behind-the-scenes of your business
👉 Best for: consultants, construction companies, B2B service providers, coaches, trainers…
5. TikTok & Pinterest: Use depending on your audience and creativity
TikTok is booming and targets a younger audience — great for trendy, authentic, and viral content.
Pinterest is a visual search engine perfect for creative professions and inspiration around décor, weddings, beauty…
👉 Best for: photographers, wedding planners, decorators, artisans, retailers with a strong visual identity.
How to choose and manage your social media wisely?
The key is not to be everywhere — but to be where your customers are. It’s better to focus your efforts on one or two relevant platforms with consistent content than to be scattered and ineffective.
With Linkeo, we support you in building and running your local digital strategy through:
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Social media content creation
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Google Business Profile management
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Newsletter campaigns tailored to your customers
Our goal: boost your local visibility and help you build a strong e-reputation.
In summary:
| Platform |
Main Strength |
Best For |
| Facebook |
Large local audience, easy interaction |
Local shops, service providers |
| Instagram |
Visual content, high engagement |
Beauty, food, crafts |
| Google Business Profile |
Local SEO, instant visibility |
All professionals |
| LinkedIn |
B2B networking, credibility |
Consultants, service companies |
| TikTok / Pinterest |
Creativity, virality, inspiration |
Creative businesses |
Need tailored advice?
Get in touch with the Linkeo team to define the best platforms for your business and make the most of your online presence.
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