At a time when local visibility is a key lever for attracting new customers, Google Business Profile (formerly Google My Business) has become essential. Too often underutilized, this free tool from Google goes far beyond simply displaying your contact details: it also allows you to publish posts—an incredibly effective way to boost your online presence.
In this article, we’ll explain how to make the most of Google Business Profile posts to improve your local SEO and engage your customers.
1. What Is a Google Business Profile Post?
Posts are short publications that appear directly on your Google Business Profile when users search for your business on Google or Google Maps. They allow you to share updates, special offers, events, new products or services, and key messages in the form of text, images, or videos.
Each post is limited to 1,500 characters and remains visible for 7 days (except for event posts, which are visible until the event’s end date). It’s a fast and highly effective micro-communication tool.
2. Why Use Posts to Enhance Your Local Visibility?
The benefits are numerous:
- Improved presence in local search results: Active profiles with regular updates rank better in local search results.
- Increased customer engagement: A post can encourage users to click, call, book, or visit your website.
- Real-time information sharing: Share news, promotions, or updates without waiting for users to visit your website.
- Enhanced credibility: A regularly updated profile conveys a dynamic and professional image of your business.
3. What Types of Posts Should You Publish?
Here are the main formats offered by Google and how to use them effectively:
🔹 Promotional Offers
Highlight a discount or limited-time offer. Add an end date and a promo code if applicable. These posts grab attention and encourage immediate action.
Example:
“20% off all facial treatments until May 15 – Book now!”
🔹 What’s New
Announce a new product, service, or important change. This keeps your audience informed.
Example:
“New! Discover our vegetarian menus now available for delivery or Click & Collect.”
🔹 Events
Promote in-store events, special evenings, open house days, or workshops.
Example:
“Join us for a free trial of our sports equipment during our open day – Saturday, June 10, from 10 AM to 5 PM.”
🔹 News & Tips
Share a short article or tip related to your industry. This positions your business as an expert while maintaining a connection with your audience.
Example:
“5 tips for properly maintaining your wooden joinery – read more here!”
4. Best Practices to Maximize Your Posts’ Impact
To ensure your posts are effective, follow these tips:
- Be concise and impactful: Get straight to the point with a clear message.
- Add an eye-catching image or video: Visuals are what draw attention first.
- Include a call-to-action (CTA) button: “Call now,” “Book,” “Learn more,” or “Order online.”
- Post regularly: Ideally, publish 1–2 times per week to stay visible and active.
- Analyze performance: Google Business Profile provides insights on views and clicks. Adjust your strategy based on these results.
5. Integrating Posts into Your Overall Digital Strategy
Google posts don’t replace your digital strategy—they complement it effectively. Here’s how to integrate them into your communication:
- Share your posts on social media to reach a wider audience.
- Link to your website, particularly your offers, product pages, or blog articles.
- Coordinate with your Google Ads or SEO campaigns by aligning your posts’ messaging to strengthen consistency.
6. Leave It to the Experts: Discover Our GMB Offer
At Linkeo, we understand that business owners don’t always have the time to manage their Google Business Profile regularly. That’s why we offer a dedicated GMB management service designed to maximize your local visibility without you having to lift a finger.
As part of this offer, our experts handle the complete optimization of your profile, including updating essential information, moderating customer reviews, and—most importantly—publishing posts every quarter based on your current news and business goals. These regular publications ensure your profile remains active, relevant, and well-ranked in local Google search results.
🔍 Goal: Help you gain visibility, boost credibility, and drive qualified traffic—all while relieving you of operational management.
In Summary
Google Business Profile posts are a simple, free, and powerful tool to boost your local visibility, share key information with your customers, and encourage action. Too few businesses take full advantage of this feature—now’s your chance to stand out.
📌 Key takeaways: Post regularly, use engaging visuals, include a call-to-action, and tailor your content to your current goals.
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