Are you a tradesperson with a beautiful website, but calls aren’t coming in? Or worse, you’re getting visits… but no quote requests?
In 90% of cases, the problem isn’t Google or your SEO. It’s the content and the way your website reassures, attracts, and convinces visitors.
Here are 5 concrete points that make all the difference between a tradesperson’s website that turns visitors into clients… and a website that stays silent.
1. Photos of Your Work
Why it’s crucial: Photos speak louder than words. If your website uses blurry, generic, or stock images, it says nothing about your expertise.
What to do: Show your own projects: before/after shots, roof details, zinc work, slates, carpentry… Even if the photos aren’t “perfect,” they prove that you exist, work locally, and know your craft. This is exactly what potential clients are looking for.
2. Clearly Visible Customer Reviews
Why it’s crucial: Customer testimonials have become a standard step in decision-making, including for construction work. Without reviews, you immediately lose credibility.
What to do: Display at least 3 to 5 reviews on your website. Include the city, type of project, date, and a first name (or full name). If you have Google reviews, link them directly from your site. A visitor reading reviews is already imagining themselves as a client.
3. Concrete Reassurance Elements: Insurance, Guarantees, Experience, Logos, Partners, Brands
Why it’s crucial: Too many tradesperson websites remain vague. They say “Reliable company for 10 years” without proof. Result: visitors move on.
What to do: Display your guarantees: ten-year warranty, liability insurance, on-time guarantee, and labels if you have them (Qualibat, RGE…). Include numbers too: number of employees, projects per year, years in business. The more transparent you are, the more you reassure visitors.
4. A Clear Service Area
Why it’s crucial: If a visitor from Saint-Malo doesn’t know whether you work in their area, they won’t call. The same goes for Google: without geolocation, your website won’t appear in local searches.
What to do: Clearly mention the areas you cover: “We serve Caen, Bayeux, Falaise, and surrounding areas.” You can even create a dedicated page if necessary. This shows visitors they are “in the right zone.”
5. Clear and Well-Described Services
Why it’s crucial: If you simply say “roofing work,” clients won’t know if you handle slates, tiles, zinc, renovation, or leak detection. They hesitate. And hesitation is costly.
What to do: Detail your services: “mechanical tile installation,” “renovation of old roofs,” “leak detection and repair,” “cleaning and moss removal”… This is good both for Google (SEO) and your potential clients.
Conclusion: Trust is Built from the First Click
A good tradesperson website is not just a “beautiful site.” It’s a website that inspires confidence, showcases your work, and gives visitors every reason to call you.
Photos, reviews, guarantees, clear service areas, and detailed services — that’s what turns a visitor into a client.
What if we made sure your website finally generates new projects?
At Linkeo, we help hundreds of tradespeople improve their visibility and convert visits into qualified leads. We build your site around these 5 key points, optimize it for local SEO, and help you collect more reviews.
👉 A website that reassures, a message that converts, calls that come in. Let’s talk about it today.
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