Web design trends are constantly evolving and becoming more sophisticated. And if you want to stay current and optimize your website, you need to keep on top of the latest in web design. Artistic design plays a huge role in your website’s success and performance.
The redesign of your website should therefore make up an integral part of your digital strategy.
If you’re ready to launch or revamp your website, check out the 12 web design trends to look out for in 2021.
- Use Vector Images
Vector graphics are among the latest new trends in graphic design. GIF animations and JPG and PNG images lose their quality during the resizing process. With Scalable Vector Graphics (SVG), you can resize the image to fit your screen while preserving its original quality. High quality images allow for optimal page loading time, especially on mobile devices. Loading time entails an important factor when it comes indexing your site on search engines.
- Create Motion Design Videos
Animation is much more likely to capture our attention than static images. And they say that 83% of our memory is visual! So it’s no surprise that motion design has been shown to effectively attract website visitors, as long as the video is entertaining and easy to follow.
- Communicate in Numbers
Numerical data has a greater impact than words. It also proves to your clients and prospects you are worthy of their trust. You can highlight your numbers using visuals like an infographic.
- Go for Fancy Colours
2021 marks the beginning of a new decade. The latest trends reflect our emerging, extremely high-tech universe. Futuristic themes, as well as bold, vibrant, saturated colours, neon shades and glitch* are all going to be a big deal this year.
- Make Your Website Accessible
These days, inclusion is non-negotiable. All websites must take into account the needs of people with disabilities. Everyone needs to be able to easily browse and engage with all content. You can make this happen through:
- Colour contrasts
- Focus indicators
- Instructions with built-in form fields
Building an accessible website will help you perfect your user experience (UX) which will boost your conversion rate and SEO.
- Use Big, Visible Headings
Typography has always been an important element of graphic design. Highly visible headings make it easy to structure the different parts of your web page. When well defined with the proper tags (H1, H2 tags), headings are also instrumental for SEO.
- Opt for Big Characters
In this new decade, fonts are getting bigger, thicker and tighter. For a more modern aesthetic, showcase your content with a larger typography style and capture the attention of your visitors.
- Go for a Clean, Slick Look
Avoid unnecessary information. This creates an easier browsing experience for Internet users.
You also need to get rid of any superfluous elements in your website design. Websites with fast loading times are rewarded with improved SEO.
And we’re seeing a comeback of a more colourful version of the flat design trend from a few years ago. In 2021, the style will return with a plain, bold, colourful background and minimalist design.
- Stick with Organic Shapes
Geometric shapes are no longer the rage in 2021. This year, web design is favouring organic shapes. We’re talking smooth, round, asymmetrical and curvy. Natural shapes will improve your layout, letting you divide your website’s different sections without sharp angles or straight lines.
- The Magical 2-in-1 Photo + Illustration
Combining real life shots with drawings, this trend should continue in 2021.
By juxtaposing graphic elements with photos, you infuse more creativity and elegance into your designs.
- Set Up a Chatbot
Over the past few years, chatbots have seen rapid development. In 2021, with the evolution of artificial intelligence and machine learning, they are gradually becoming the norm for web communication.
12. Dark Mode
This was emerging as a trend in 2020, especially for web design on social media networks.
We’re going to see more of dark mode this year. Business owners and service providers will start to use it on their websites since its advantages include:
- Reduced eye fatigue
- A contemporary style
- Improved battery life, and more.
In 2021, we’re saying good-bye to:
- Stock images
- Static elements
- Hard, geometrical lines. With a focus on asymmetry, all fixed and angular shapes are considered obsolete. Go for the flow!
Ready to create or redo your website?
Are you an entrepreneur, artisan, or business owner hoping to offer your services online? If you want a site that reflects your company’s activity and DNA, you need to know the basics of web design. At Linkeo, we can guide you through the design and creation of your website. As your local experts in digital marketing, our web consultants are here to help you master your online presence.
*Glitch : A glitch is a tiny problem in a computer’s electronic circuit that causes it to stop working. We also use the term in the video games universe to describe a bug that causes an issue such as the disappearance of an object or character.