Case Study Website creation

Case Study: Brevard Insurance and Marketing

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Brevard Insurance and Marketing was ready for their six-decade legacy to make an online impact. They got the jump-start they needed from a Linkeo website, boosted SEO, and proven visibility tools.

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THE CUSTOMER

Established  in 1957, Brevard Insurance and Marketing is the leading insurance agency across Cocoa Beach and Florida’s Space Coast.

Holly Kabboord-Hemelgarn runs the fourth-generation insurance company alongside her sister and father, who owns the business. For Holly, selling insurance is like selling “a piece of paper.” She makes it her mission to translate her clients’ insurance policies into a language they can easily understand.

I want them to feel confident that their piece of paper is going to protect them,” she says.

Seeking the same peace of mind she gives to her clients, Holly was looking for a user-friendly, all-inclusive website package.

THE CHALLENGE

My father was always happy with word-of-mouth referrals,” Holly says.But I knew we needed a website if we wanted people to find us.

Before Linkeo, they were juggling trying to work with two web agencies—one who built their website and another who took care of SEO.

The process was stressful, time consuming and expensive, and they were not happy with the results.

I wanted a company that could manage every aspect of our online presence,” says Holly.

Linkeo sales rep Adam Copenhaver approached the company with a solution that combined all their web marketing needs in a single package.

“We really valued his opinion and knowledge,” Holly remembers. “The offer was more affordable and we got much more out of it.”

THE SOLUTION

Brevard Insurance and Marketing started with a compelling Linkeo website, with optimized photos and landing pages. Their offer also included boosted SEO and customized marketing campaigns to increase visibility across Google and Facebook.

 

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Homepage for Brevard Insurance and Marketing, courtesy of Linkeo

Holly loves that she can fulfill all her Internet goals under a single umbrella. And the fact that it’s easy to modify her website content.

“I like that with Linkeo, it’s all inclusive,” says Holly. “I can change pictures and it’s part of the whole package.”

On the website’s contact form, customers can request a quote and receive a response right away. More recently, Holly has subscribed to Linkeo’s e-reputation offer, a one-stop shop for managing the company’s online presence, including social media.

I wanted to stay present,” says Holly. “But sometimes we just don’t have the time or the content.”

With e-reputation, her community manager will write new optimized, posts every month, letting them stay active and engaged on social media even when they’re too busy to log on.

THE RESULTS

With 1,300 visitors per month, the website benefits from phenomenal visibility. Through the contact form, Holly receives several requests for quotes, often a few every day.

Their customer transformation rate of 4.5% is considered to be excellent.

Linkeo’s web experts are constantly adjusting keywords to maintain the agency’s SEO and SEM and keep their ranking high in search results.

They always put me in the right direction,” says Holly. “They tell me where my money’s going and there’s lots of follow up.

Courtesy of Linkeo, their guaranteed online presence lets Holly and her team focus on what they do best—insuring their clients’ future.

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Holly Kabboord-Hemelgarn, Manager, Brevard Insurance and Marketing

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